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Product Marketing, Product Management and Sales: The Power Triad

January 10, 2024
Product Marketing, Product Management, and Sales: The Power Triad   We often associate the roles of product marketing and product management together. When the right product marketer and product manager find each other, they can be an unstoppable force that sends products rocketing through the marketplace. In my time working as a product marketer, I have worked with some incre…

How Important are Branding and Advertising for Your Business? (Part 2)

November 21, 2023
Welcome to Part 2 of our series, “How Important are Branding and Advertising for Your Business?” In this installment we are going to take a look at potential negative effects to your sales and sales process if you do not address branding issues. Below, I have identified 10 negative impacts resulting from poor branding. Lack of Recognition: A weak or inconsistent brand identity makes…

How Important are Branding and Advertising for Your Business? (Part 1)

November 15, 2023
After reading Amanda Brewer’s last post on the SavvyGrapevine, “The Importance of Storytelling for Emerging Technologies”, it got me thinking.  I have been working with a lot of startup companies lately and there are so many things that they have to worry about to be successful. It’s definitely not for the faint of heart.  No matter how new you are to running your own busine…

The Importance of Storytelling for Emerging Technologies

October 7, 2023
I have spent all my marketing career working in software. As an aerospace engineer turned marketer, I have worked for a commercial-off-the-shelf aerospace software company, an industry-leading infrastructure design company, and now an uncrewed traffic management solution provider.  These companies have introduced solutions into technology spaces that were starting to emerge. I was for…

LinkedIn: To connect, or not to connect, that is the question

August 2, 2023
Maybe I am being a bit dramatic with my Hamlet reference in the title.  Whether you connect with someone on LinkedIn or not, we all know that it’s not like pondering the pros and cons of life versus death.  However, I do believe the decision should not be taken lightly.  I have been using LinkedIn as a business tool for many years now and I have established some ground rules tha…